Corporate Community Management (CCM) is an innovative approach to promoting internal communication and collaboration within companies. It uses community management principles to strengthen employee engagement, knowledge sharing, and corporate culture.
Corporate community management at Opakbox
At Opakbox, we follow the definition of the Federal Association of Community Management (BVCM) for corporate community management. A detailed explanation can be found in BVCM white paper. Is the topic still new to you? Here is a brief introduction:
CORPORATE COMMUNITY MANAGEMENT
- Focus: Internal communities within a company.
- targets: Promoting internal collaboration, knowledge sharing and networking among employees.
- responsibilities: Planning, building and managing internal communities, moderating discussions, creating content, supporting internal communication.
- examples: Internal social networks, employee forums, knowledge databases.
COMMUNITY MANAGEMENT IN GENERAL
- focus: External communities on social networks or special platforms.
- targets: Building and maintaining an engaged community, strengthening brand loyalty and customer interaction.
- responsibilities: Moderation of external discussions, content creation and curation, interaction with community members.
- examples: Facebook groups, online forums, customer communities.
MAIN DIFFERENCES
- Target group: CCM is aimed at internal employees, general community management at external customers or interested parties.
- Objectives and tasks: CCM focuses on internal collaboration (corporate culture) and knowledge sharing, general community management on brand loyalty and customer interaction.
Added value for companies through CCM
- Increased employee engagement and satisfaction
- Improved knowledge sharing and innovation
- Stronger employee retention and lower turnover
- Encouraging professional development
- Strengthening brand loyalty through employees as brand ambassadors
- Improved cross-functional collaboration and corporate culture
- More effective crisis management through rapid response
